How to add Google analytics to WordPress Website/blog

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If you have been searching for how to add Google analytics to WordPress then this post will come in handy! It is very important to know how your audience interacts with your website. It will help you make informed decisions on; how to serve your audience because you will now know why they come to your website, it will also let you know where majority of the visitors come from so you can make tweaks in your campaigns or ads.

The best way to know understand your audience is through your traffic stats and this is what Google Analytics provides for FREE.

In this article, we will go over why Google Analytics is important, and how you can how to add Google analytics to WordPress websites or blogs.

Before we dive deep into this step by step guide;

Why is Google analytics important for anyone with a blog or website?

Simply put, Google analytics will help you know the following;

  • Who Visited your website

This will help you know the geographical location of your visitors, which browser they used to visit your website, screen resolution, JavaScript support, Flash support, language and more.

  • What they did when they visited

Here you will be able to see what posts they viewed when they visited your website. You will also be able to see the bounce rate (the percentages of visitors who navigate away from your site after viewing only one page). Knowing this, you can get to know what type of content your audience likes and also be able to see the articles that are doing really well. This can help you decrease your bounce rate.

  • When they visited

This will help you know when your website is busiest so you can either schedule posts for those busy hours or do something else to engage your visitors at those busy times.

  • How they found your website

You will be able to know where your visitors came from. Either search engines, Direct Links, Referral links from another site. You will also be able to see the percentage of visitors who came from these different sources which is really helpful in such a way that you can get to tweak your content to appeal more to that particular audience. For example, knowing that most of your visitors are from Facebook, you could add shareable links or buttons that share directly to Facebook. If you get to know they are from Pinterest, then you will make your images more vibrant and shareable to Pinterest.

How to Signup with Google Analytics

Step 1 – Login to your Gmail account

First things first, just like any free Google service; you will need to create a Gmail account if you don’t already have one.

Step 2 – Sign up with Google analytics here


Nicholas Mighty

Nicholas Mighty

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